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Google Penguin 4.0 and Search Engine Rankings

Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Google’s core ranking algorithm now includes Penguin. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.

The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.

What are the effects of these changes to SEO specialists and website owners?

There are other indications that your website has been penalized aside from losing traffic significantly. Below are the observations as to what other indicators are there that your website is being penalized.

One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.

Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.

If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.

Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. It is bad when wrong pages rank in search results. You want to give the best search results to your targeted audience to convince them to visit your site. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.

You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.

If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.

Google update is beneficial to users because it can improve their search experience. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.

Below are some benefits that Penguin 4.0 gives to SEO.

Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.

Penguin 4.0 allows data to be refreshed in real time. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.

It’s a win-win n game for with the Penguins. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. Users will be able to appreciate SERP more.

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