A 10-Point Plan for Services (Without Being Overwhelmed)
Important Things to Remember to Keep Your Website Visible in SERPs
Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.
It was at the same time that Penguin 4 was released for all countries and languages. This means that all websites will consistently experience the same impact independent of their location. Penguin 4 guidelines are the same but then they are now applied real-time. With real time, every time there are updates on information about your pages and their links, you page ranking can change. You will notice the positive and negative impacts of your actions faster. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.
Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.
Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
Another downside is because you will never be informed if your website is penalized. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.
But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.
What this means is that one has to constantly monitor your position in SERPs. If there are changes in your rankings, it will benefit you to keep informed by setting up regular email alerts.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. So now it is very important to audit backlnks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.
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