What You Need To Know About The Google Penguin Update
The update that was made to Penguin, allowed it to in run real time. The Penguin update was accessible at the same times all over the world and in various languages. All websites are able to feel the same impact wherever they are. The rules will be universal.
Because Penguin is already real time, this means that page rankings could differ every time there are updates on the page and other linked pages. You can quickly see the positive and negative impacts of your actions.
You will be able to get through a penalty faster since the system is done in real time. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. After your site pages will get inspected, you can then see the improvement.
Instead of being a separate thing, Penguin is now an important part of the system’s algorithm. It is now important to monitor your backlink profile continuously.
The system is now concentrating more on certain pages that have the toxic links, instead of the whole website itself. These micro penalties are harder to track. It is vital to perform an audit on important subdomains and website pages often.
You can tell that your site has been penalized by checking the organic traffic and the position of your keywords.
There can be both good and bad consequences with this update because it allows you to see the results of your actions faster. For both the recovery and penalization process, there is a quick system in place. In order to prevent unexpected drops in rankings, you can do a lot of things.
Make sure you monitor regularly your search engine results page positions. Email alerts can help you track any position changes there may be. Aside from monitor keywords used in the homepage ranking, you should also monitor those keywords used for essential units. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.
A clean and healthy backlink profile is essential to have. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
Do a deep backlink audit for your whole website. It is important to also do these backlink audits for the vital subdomains and parts of your website. You can also do a separate audit for the various language versions of your website. Because of the update, you can obtain a reduced cost of error while still doing various experiments.