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All About The New Google Penguin Update

The first time Google introduced Penguin was way back in April 2012, in efforts of better catching websites that are considered to spam its search results. This is in particular to those that buy links or get them via link networks that are mainly designed to boost rankings in Google. But several years had pass and various updates were done to Penguin and now comes the latest update which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.

And there are many reasons to why the new Penguin update has made so many people feel so excited:

Number 1. Algorithm devalues links instead of punishing websites – rather than penalizing the entire website, this new Penguin version is devaluing spam links. When Penguin was first launched, it’s punitive in nature. Meaning, if your page was affected, then the entire site will be demoted in search without getting clear instruction or explanation to how it can be recovered.

Due to the harshness of Penguin coupled with misinformation that surrounds the algorithm at the same time, it creates contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 and its demotion versus devalue approach, it’s a significant upgrade and aim to improve relationship between website owners and Google.

Number 2. Penguin is baked to core algorithm of Google – it has become possible for Google to provide real-time update because of this. Thus, Penguin’s data is being refreshed in real time and therefore, changes become visible and a lot faster that normally take effect shortly after a page is re-index and re-crawl. Google are in the better position of assessing links quickly with the update to Penguin. Meaning, there’s no waiting time for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements that are made to Penguin update has provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. This shift pushes the SEO industry away from manipulation and towards real strategies. The truth is, real marketing is what most of the respected and successful SEOs are involved. On the other hand, some of the shady companies and individuals claim that they’re SEOs while what they truly do is just provide spammy services.

New Penguin update provide greater gains for those who secure links legitimately as this presents a big challenge for unscrupulous agencies as websites that are propped to be spam would be devalued.

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